Procter & Gamble:

PROJECT: Procter & Gamble introduces hundreds of new products every year, but it is rare when the company launches a new brand. Kandoo was an idea for a brand specifically targeted to moms with young children. The new line included hand soaps, bathroom wipes, and shampoo.

WHAT WE DID: A colorful, kid-friendly and lively character based design was the solution. The brand assets developed, included character creation, color palettes and patterns, a comprehensive brand style guide and packaging. Created for Girvin.