PROJECT: Brand creation for a designer home/lifestyle brand.
WHAT WE DID: Back in 2012 designojo worked with Waggo, a start-up which had developed a line of designer pet accessories. Our work included the development of a brand identity program including a logo, packaging and a brand style guide. Fast forward to 2014 the hugely successful Waggo was transforming into a home/lifestyle brand- WaggoHome.
For WaggoHome the brand program included the development of a full palette of visual assets for the brand- a logo, color palettes, patterns and substrates, packaging as well as a brand style.