Brandmarks 

A logo is often the most visible element of a brand, but it is rarely seen in isolation. Meaning and relevance are infused over time through a carefully managed design program. A logo is brought to life only when every user touch-point — packaging, website, collateral materials and social media — is considered holistically. Each communication and engagement vehicle sets a perception of the brand. The best examples merge the mechanics of a consistent graphic presentation with the emotion of a compelling brand story that often begins with a solid, well designed brandmark.