Heifer
Heifer
PROJECT: Heifer International is a global agency with a mission to end hunger. Over its 60 plus years the brand had become fragmented and its visual identity worldwide needed to be solidified. The assignment was to reassess the brand at every level and implement a program that would be adopted by all of its offices, worldwide.

OUR WORK: Following a comprehensive audit, a new brand identity was created that was the true expression of founder Dan West’s passion and energy. The leaping cow logo was then carefully applied to every brand touch-point, numerous print and digital applications and a brand style guide.
Created for Girvin.
Client
Heifer International

Disciplines
Brand Positioning
Visual Identity 
Brand System Guidelines
Business Papers




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