ChowMore

PROJECT: ChowMore asked us to help them build a brand centered on the positive bond between dogs and their human companions. With any startup the challenge is to find a voice that stands out and resonates with the prospective consumer, often with limited resources. The dog food category is a very crowded space, lots of different product offerings from the traditional canned brands to the fresh, refrigerated brands that are delivered to your doorstep. ChowMore decided to focused on the space in between, freshly cooked and shelf stable.

OUR WORK: We helped ChowMore build the visual language- brand identity, packaging, a Shopify website.

Client

Daisy & Rose Pet Foods

Disciplines

Brand Positioning

Visual Identity 

Brand System Guidelines

Shopify Website

Package Design