PROJECT: NatraCure develops and manufactures therapy focused products for the professional healthcare market. NatraCure is an active lifestyle brand with compression, cooling and warming technologies designed into every product.
OUR WORK: For NatraCure the creative assignment began with a brand audit and competitive review. The design deliverables included a redesign of the brand signature, to better reflect NatraCure's "professional" positioning within the marketplace, the creation of a segmented product line based upon specific consumer needs, secondary brand assets and applications to almost every consumer touchpoint from packaging to online marketing materials.