Sogrape

Callabriga 
PROJECT: Sogrape is Portugal's largest winery with dozens of brands sold worldwide. Callabriga is a mid priced brand within the Sogrape portfolio with great potential in the US market.

OUR WORK: The assignment for Callabriga was to help reposition the brand for a U.S. based consumer with a new visual language, brand identity, and package design targeted to the casual US wine consumer.
Client
Sogrape

Disciplines
Brand Positioning
Visual Identity 
Brand System Guidelines
Package Design
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