ABOUT

an eye for the art in business:

Design doesn’t exist only in the rarefied air of a studio or an awards annual. To do its job, it must thrive everywhere your audience is and be persuasive at every touchpoint. So on every project, we consider the broader perspective. 
At designojo we embrace a spirit of collectivism in our work. Our norm is to bring in outside perspectives from the arts and business, to inspire people to think creatively, and to see new ways to look at the blank canvas of a business problem. This philosophy has led to decades of smart, sophisticated, and purpose-driven design in graphics, packaging, and identities.

strategy
identity
print
packaging
digital

Strategy

Research
Naming
Brand Positioning
Brand Architecture
Content Strategy
Brand Voice

Brand 

Brandmark/Logo Design
Visual Identity Systems
Brand Guidelines
Art Direction
Business Paper Systems
Design Implementation

Experience

Package Design
Print Collateral
Marketing
Website Development
Point of Sale
Trade Events


our approach:

Simple. Clear. Fluff-free.
Process is the journey, not the destination—and it’s best kept brief and direct. Our process facilitates great work, open communication, and clear expectations. Nothing less. And nothing more.
We believe in a process that clarifies information, uncovers opportunities, and solidifies your brand positioning. Period. It doesn’t need a proprietary name. It need not be expensive. And above all, it should never justify mediocre design.

our process: 
1 clarify the business objective
(distill your research into actionable tasks)

2 understand your customer
(figure out who they are first)

3 align with your customers needs
(both functional and emotional)

4 be relevant
(measure work against your strategy and position constantly)

5 deliver your promise
(and be consistent) 
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